OPTIMIZE YOUR STREAMING PROFILE
In today’s music industry, your profile on streaming platforms is more than just a bio and a photo – it's your digital storefront. It’s the first impression you make on fans, editors, and algorithms alike. And if you’re an independent artist, that first impression can make the difference between being featured or forgotten.
At Release the Kraken, we work closely with artists navigating the world of digital distribution, and one of the most overlooked elements is something deceptively simple: keeping your artist profiles updated and optimized.
WHY PROFILES MATTER
Here’s what we’ve learned from speaking with digital distributors and streaming platform insiders:
First impressions drive trust: A well-curated profile makes new listeners more likely to follow, stream, and share your music.
Editors look at everything: Playlist curators do their research. If your profile is empty or outdated, they may skip your track.
Algorithms notice: Engagement and profile activity can boost your placement in recommendations and the "Fans Also Like" section.
Platform visibility is tied to maintenance: If you don’t manage your profile, your music might not be properly linked, especially across releases or collaborations.
PLATFORMS TO KEEP UPDATED
Make sure you're regularly checking in and updating your presence on:
Spotify for Artists
Apple Music for Artists
TIDAL Artist Home
Deezer Backstage
Amazon Music for Artists
YouTube for Artists
Even if you’re focusing most of your campaign around Spotify, don’t overlook the others. Niche platforms like Deezer or TIDAL may give more visibility to genres that get lost on the bigger services.
WHAT TO UPDATE
Here’s a basic checklist to keep your DSP profiles sharp:
Upload a high-resolution, current artist photo
Write or update your bio (include genre tags, influences, and recent highlights)
Link your social media and website
Set or refresh your artist playlists
Check for and report any incorrect artist mapping
Make sure your release info and cover art display correctly
WANT HELP?
If this all sounds like one more thing on your already-full plate, we’re here to help.
At Release the Kraken we offer artist profile setup and optimization as part of our services – because you deserve a platform that reflects your artistry.
Let’s clean up your storefront and give your music the visibility it deserves.
